StatSocial has partnered with the IBM Watson team using cognitive computing to add over 50 personality insights to the social user. These insights are delivered through StatSocial reports. This partnership addresses the need for smarter targeting, as businesses can use these insights to guide highly personalized engagements and interactions to better tailor their products, services, campaigns, and other communications for their audience.
Personality insights are defined by IBM Watson and determined by 1000s of social post per user. Each user receives a score for per personality trait based on the content they are producing. Individual scores are compared to the audience at large to easily identify top traits.
To learn more about our Personality Segments please see this example on “Targeting Consumers by Personality Type“.