Tutorials

Use StatSocial to track any event and measure the affinity of specific partners, sponsors, advertisers, celebrity endorsers, etc

Creating the report (after you login)

• Create a new Tweet Report by navigating to the appropriate folder then select, New Report -> Tweets
• Enter report options of the event hashtag, event name, or other search terms related to the event
• Select the time period you would like to track (usually from when promotions start until the end of the event itself).

Tweet reports will generate

• Every day for the previous day (for example, Thursday for everyone that tweeted Wednesday).
• Every week (Monday) for users that tweeted the previous week.
• Every month for people that tweeted that month.
• Aggregate reports include everyone that tweeted to your tracked terms in the specified time period.

How to use these reports

• Benchmark the affinity for your partners using the first day’s report.
• Measure the change in affinity of the partners at the end of the event (or after the advertiser’s main promotion) to report the increase in affinity toward the brand throughout the event
• If this is a one day event (game, award show, etc) simply report the affinity score to the partners. Using the multiple works best as it provides more context to the partner to where they stand. You are able to report back competitor affinity scores as well to show where the partner stands not only compared to the average, but in their industry.

Use StatSocial to identify the people already influencing your target audience.

Creating the report (after you login)

• Create a new Tweet Report by navigating to the appropriate folder then select, New Report ->
  • Follower: use a follower report when looking at a brand (ex: influencers for @CocaCola).
  • Tweet: use a tweet report when looking at a topic or event (ex: people who tweeted about “global warming” or restaurant week).
  • Custom Upload: use a custom upload report when you already have a curated set of twitter handles as your defined community.

How to use these reports

• Open the influencer (celebrity) category, click on the Top 100 tab.
• Rank the influencers by multiple by clicking in the word multiple in the header
  • this will only rank the top 100 influencers which is measured by the value.
• To rank all influencers, export as a CSV and rank the influencers (all 23K) by column C, the multiple.

This will communicate the people your audience is most likely to like as compared to the average Twitter audience, these are the people that mean more to your brand because they are more unique to your audience than the biggest celebrities at the moment.

Use StatSocial to discover more about who your influencer is reaching.

Creating the report (after you login)

• Create a new Follower Report of your influencer by navigating to the appropriate folder then select, New Report -> Follower.

How to use the report

• Demographics: Use demographic information for a general understanding of your influencer’s audience, more women? skew toward a younger audience?
• Interests: Use interests to gauge what type of audience this influencer reaches, are they interested in baseball, performing arts, country music?
• Brands: use specific brands to see where your brand and your competitors stack up. the difference between this influencer and your brand.

This will assist in comparing different influencers for campaigns and choosing who will reach more of your target community.

Use StatSocial to win new business for your agency

 After logging in

• Run a follower report on your potential client
• Run a custom upload report if you have a curated list of twitter IDs specific to your potential client or their industry

How to use this report

Use the affinity information to enhance the client’s target audience persona. Tailor your pitch to cater to new insights around their target audience

• Media brands (including websites and tv shows): use this information to form a strategy for media buyers when buying ad space
• brands, influencers, tv shows: use affinities to build out the target persona, the client is interested in 18-34 women who use drug store cosmetics, with the report you can add what stores they like, what celebrities they follow, what restaurants they like, even down to what sports teams they’re fans of

When building out a persona for your pitch using additional information that the brand is not aware backed my data

Use StatSocial to track a social campaign through a tweet report and report back the brand lift and audience demographics of the users that participated in the campaign.

Once you login to the platform:

• create a tweet report and enter the campaign hashtag and date range the campaign will be running

Tweet reports will generate

• Every day for the previous day (for example, Thursday for everyone that tweeted Wednesday).
• Every week (Monday) for users that tweeted the previous week.
• Every month for people that tweeted that month.
• Aggregate reports include everyone that tweeted to your tracked terms in the specified time period.

How to use the report

• use the first date the campaign is running as a benchmark, note your audience’s affinity for your brand
• compare the affinity for your brand on the last day to measure the effectiveness of increase brand affinity/awareness
• use demographic information to get a better understand the audience of the campaign, compare to your brand’s usual audience to gauge if you expanded into a new demographic or  an audience aligned with your brand